The presentation methods enhanced by the companies in the Fortezza are growing with the use of event-installations or spaces with increasingly interactive layouts featuring striking settings as well as through the choice of external satellite-spaces, ideal locations for launching capsule collections and specific projects:
_ Between past and future, 50 years after Armstrong landed on the Moon, Moon Boot celebrates the 50th birthday of the brand with a project event at the Stazione Leopolda and an independent space in the Fortezza;
_ in the Sala Ottagonale, Woolrich invites everybody to immerse themselves in the brand’s constantly evolving stylistic universe which also coincides with the new course of the company’s identity. An installation event that is also a new way of interpreting the exhibition space;
_ Diadora, a worldwide well-established brand for its sports and lifestyle collections, pays tribute to its 70th anniversary through contemporary art, with It Plays Something Else exhibition. The exhibition - which will be inaugurated on Tuesday 8th January - develops around the idea of speed as an element common to sports whose brand has been a reference point in the last seventy years;
_ Ecoalf, a pioneering company in the field of sustainable fashion returns to Pitti Uomo to launch a 100% Made in Italy capsule collection created entirely using sustainable and recycled materials, the result of the joint efforts of super stylist Ana Gimeno and eco-designer Tiziano Guardini. With a dual location: the stand in the Fortezza and the capsule collection presented with a special evet in the Limonaia of Villa Strozzi.