The Urban Ambassadors of Joop!

Joop!, the brand of German origins with a strong identity, presents at Pitti Uomo the highlights of its men’s FW 2019/20 collection named Urban Ambassadors. Urban casualwear and a sporty-stylish mix are at the heart of Modern Champions. The collections of the brand offer a modern lifestyle to confident men and women who prefer a fashionable and designer look. Joop! is the natural combination of style and quality, always proposed with the unmistakable signature of the brand: passionate, contemporary, and effortless. Making its international debut at the fair is also the new capsule collection Joop! Jeans entitled Re-Invent 1988 that plays around with the original JOOP logo and the designer features of the brand’s founding year.