#GoBeyondPlastic. North Sails protects the oceans
North Sails continues its commitment to safeguarding the environment and, in particular, to protecting the oceans against plastic pollution. After celebrating World Oceans Day (8 June) in its stores, at Pitti Uomo the brand will be inviting its clients to hand in one or more used plastic bottles at the North Sails stand, either at the fair or at its Florentine store in Via dei Tosinghi 12/r. The brand will be collecting all these bottles for disposal and giving out T-shirts made with recycled PET bottles and cotton (while stocks last). The aim of this initiative is to show, in a direct, tangible way, how correct disposal of plastic is fundamental and how it can lead to something beautiful and useful.
Go Beyond Plastic is the motto that describes North Sail’s intent and initiatives and it also stands for the stimulus that the brand wants to convey: in other words to go beyond, always going the extra mile towards respect and protection of the environment.