Pitti Uomo offers an increasingly accurate editing of its geography, with new layouts and original presentations. Focus on its all-out comprehensive research taking to Florence and to the Fortezza both big fashion design names and projects with a contemporary soul

Pitti Immagine Uomothe key global fair dedicated to menswear and contemporary lifestyles will be held in Florence from 8 to 11 January 2019.

A world that evolves at every edition to represent the latest movements in fashion through projects with a unique style. An increasingly polished geography of the spaces that, on one side, reflects the careful process of perfecting the offering and, on the other, studies new modes of presentation, with new display solutions molded in such a way as to best portray original brand mixes as well as new stories. Plus, a focus on the sections that present menswear research today and an expansion of the more forward-thinking areas: projects that combine outdoor passion and fashion attitude showcasing the new souls of the athletic-minded wardrobe and revealing the creativity of young craftspeople from around the world. Alongside this there is the new generationof talents from Northern Europe, high range street style and the top names in cutting-edge design. Without ever forgetting the heart of the Pitti Uomo tradition, the rigor of the elegance and excellence of the new classic companies together with the brands that embody the modernity of sportswear. With the unique atmosphere of the Pitti Experience that is further emphasized on the digital front by which is bringing forward the moment when the stands go live to the last day of the fair.