Scandinavian MAN

Scandinavian MAN is a new magazine and platform that help launch Nordic fashion brands to the world.
During Pitti Uomo 94, Scandinavian MAN and its editor-in-chief Konrad Olsson will host a number of live conversations in the new Pitti Optical Power Arena, using Scandinavian MAN's core values of Style, Innovation, and Equality as a starting point. Under the headline “In search for the new masculinity”, Konrad Olsson will lead som of some of the industry’s leading figures in conversations around sustainability in fashion, the evolution of the menswear consumer, innovation in retail and e-commerce, the future of media and magazines, and what it means to be a man in 2018.
Buying menswear — an editorial perspective. Three buyers and fashion directors from leading global retail outlets discuss what it means to curate a retail experience in 2018, and why it is more important than ever to have an editorial perspective on retail.
Sustainability — a movement to disrupt fashions eco systems. Representatives from leading menswear brands and innovative up-starts, discuss the necessities and challenges in creating new structures and processes for sustainable production of fashion.
Future of print — why we live in a golden era of magazines. Leading editors discuss how the biannual magazine is leading the way for fashion journalism, and why a certain kind of print has become more important than ever in th digital era.
In search for the new masculinity. A leading international gender scientist and representatives from the Scandinavian fashion community discuss masculinity in the metoo era, and why it is more important than ever to find an updated image of the modern man.
The new retail logic — how e-commerce is disrupting menswear. Menswear is one of the fastest growing e-commerce categories. Why is the male consumer more susceptable the the online retail experience? Leading e-commerce operatives discuss.