Are You “In” or “Out” of the Box?

THE PITTI BOX is the main theme of Pitti Immagine fall/winter trade-shows

The Pitti Box, the theme of Pitti Uomo 95, is inspired by the common character of all Pitti Immagine trade-shows events: to be a Surprise Box, extraordinary tin-containers of ideas and innovations to open and switch from season to season in order to tell the newest vibrations of fashion and lifestyle. At Pitti Uomo, buyers and the press will plunge into a multisensory journey "in-and-out of the box", discovering the geography of the exhibition and its pavilions. With a set design conceived and curated by life-styler Sergio Colantuoni. “The Pitti Box aims for the surprise factor” says Agostino Poletto, General Manager of Pitti Immagine, “and for a new attitude to rigor and elegance, which today we can feel in the air after some more pop-oriented editions. The path of Pitti Uomo will be marked by many "Boxes", with which we want to involve our audience in a series of experiences curated by Pitti Immagine. They will be designed as a place of comfort and entertainment, but above all an invitation to meet and share ideas and suggestions, even in the social world. Breathing in the unique energy of the event".


The special video art gallery where you can dive in the sensory experience of The Pitti Box, curated by Dan Mauger founder of Visual Fodder (, a cult online platform for visual art, design and animation; the space will offer a high visual-energy-emotional experience, with a selection of contributions by the most exciting and cutting edge computer animation artists from the international creative scene.


In the square of the Fortezza da Basso, a large covered arena dedicated to sharing food, ideas and moments of relaxation;


Ideal container for a talk program with the protagonists of menswear and lifestyle, and at the same time an original photo set to "shoot" and "get shot";


The most functional box, to recharge the batteries and to allow yourself moments of escape;


The new digital art project of the promotional campaign of Pitti Uomo, a viral video that tells the soul of contemporary menswear through the lens of The Pitti Box. Directed and edited by: Marco De Giorgi, Photography by: Davide Gatti. Musica: Chapel One.

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