Pitti Uomo looks to China with

This edition of Pitti Immagine Uomo once again confirms its international status with the launch of PITTI IMMAGINE WECHAT. In addition to text messaging and the transferring of images and videos, Wechat has become the equivalent of Facebook in China as well as one of the most influential tools used by Chinese people to keep up-to-date with current affairs, news and even brand marketing campaigns. During Pitti Uomo, the Wechat page will assume the role of a News Feed. Personalized content will be created for China including interviews with buyers and local media, and all the main events of the fair will be featured and shared.