Ben Sherman returns to Pitti Uomo

After the success of the Ben Sherman Decades exhibition at Pitti Uomo this past January, with the retrospective celebrating five decades of Ben Sherman, the brand returns to Florence to present its SS20 collections. Over the last three years, the iconic British brand of menswear has recorded a strong growth trend in annual sales, with greater attention to Europe representing an essential element in its plans for development. Among the key elements, is the constant investment in Pitti Uomo and expansion in Italy and Spain, in reply to the demands made by the brand’s consumers and retailers.