From LA, the contemporary man of Frame and J Brand at Pitti Uomo
Frame is a brand that combines the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections are inspired by a French way of “dressing up casually” embodied by the style icons of the 1970’s. With its headquarters split between Los Angeles and London, Frame is known for its coveted wardrobe classics and American craftsmanship. J Brand, the original premium denim brand with headquarters in DTLA, has given life to a trend – that of the skinny silhouette – which continues to this day to define this city as the worldwide capital of denim. The brand – which recently collaborated with celebrities like Kate Bosworth and Stephanie Shepherd, whose exclusive designs were sold in less than 24 hours, and with Cole Sprouse, who photographed the SS 2019 ad campaign with his twin brother Dylan Sprouse – is sold around the world by Net-A-Porter, MyTheresa.com, Barneys New York, Selfridges, Harrod's, Harvey Nichols, Bergdorf Goodman, Paris Printemps and Le Bon Marché, Biffi and Antonia.