News @ Pitti Uomo 96

debuts, premieres and highlights at this edition

The Woolmark Company and the Luna Rossa Prada Pirelli Team
Tuesday 11 June, on the occasion of Pitti Immagine Uomo 96, The Woolmark Company and Luna Rossa Prada Pirelli Team will organize an event at 4.00 pm at the Fortezza da Basso. Further details to follow.
A | X Armani Exchange for the first time at Pitti Uomo
“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” - Giorgio Armani
Karl Lagerfeld to showcase collections at Pitti Uomo
The brand’s presentation in Florence will pay tribute to the memory of Karl Lagerfeld and celebrate his immense legacy of creativity as a design icon. The brand will further showcase its S/S 2020 collections including menswear, womenswear, footwear, eyewear, denim and beachwear. This will be accompanied by a live performance by London-based artist Endless: a 5-by-9 meter installation where the street artist will paint a portrait of Karl Lagerfeld over the course of the fair’s four days.
The BasicNet Group presents BasicIcons
Four brands, four icons that have made the history of clothing and footwear and one exhibition space: BasicIcons is the novelty that the BasicNet Group brings to Pitti Uomo at the Padiglione delle Ghiaie, an area of ​​350 sqm that is double the size compared to last year. Alongside the S/S 2020 collections, BasicNet celebrates the 4 icon pieces from its 4 brands: the 222 Banda by Kappa®; the Le Vrai 3.0 jacket by K-Way®; the Docksides boat shoe by Sebago®; and the 2750 sneaker by Superga®.
Moon Boot chooses Pitti to launch its first summer collection
In the year of its 50th anniversary, Moon Boot relaunches with an eye on the future and presents its first ever Spring/Summer footwear collection. The challenge for the brand is to explore new horizons apparently in opposition to its classic winter profile while remaining true to its DNA and style. It is the revolutionary journey of an icon, a contemporary urban style according to Moon Boot, a brand that has always been characterized by iconicity and innovation.
The new path of Bikkembergs at Pitti Uomo
With its brand reboot already underway for several seasons thanks to new creative director Lee Wood, the company uses Florence to unveil its S/S 2020 collection. In an independent space in Piazzale delle Ghiaie, new ideas will be the protagonists of what embodies the spirit of the Bikkembergs line, the fulcrum of the forthcoming collections.
Closed x Societé Anonyme
Florence’s coolest concept store Société Anonyme meets Closed – a contemporary design brand with a uniquely creative DNA. The family business stands for quality, understated looks and handmade Italian denim since 1978. The two labels join forces to create a streetwear-inspired denim collection. The collaboration will be presented (and celebrated) at a launch party on Tuesday, June 11th, at the Société Anonyme store.
Jeckerson returns with its Racing project
The renowned Italian brand from Bologna returns to Pitti Uomo to present the new S/S 2020 collection rich with important news related to the iconic Toppa. The spotlight will be on the Jeckerson Racing project, inspired by the drivers and race circuits of the 1970s. It will also include the Polistil X Jeckerson capsule collection, an iconic brand that for 50 years has been a reference point for motor enthusiasts.
KIRED and SARTORIO present new collections and their stylistic identities
in a new space on the Lower Floor of the Padiglione Centrale
The Sartorio line, with its strong sartorial imprint that is modern and casual, tells the story of a Neapolitan in the World. Together with the Kired brand, which is characterized by the combination of artisanal excellence and innovation, the two present their novelties for the first time in a new space at the Cavedio of the Lower Floor (Padiglione Centrale).
Drumohr makes its debut at Piano Attico
Drumohr, the renowned brand founded in 1770 in the Scottish Highlands that is now Made in Italy, returns to Pitti Uomo in a new space on the Attic Floor. The 110 sqm-space is designed to let the high quality product speak for itself and to express its heritage. The iconic yarns of the brand are on view together with a series of new products from the new Capsule Swimwear to the I-Drumohr line, created to give space to a more sporty look that is characterized by the know-how that has always been part of Drumohr's DNA.
And among the special participations at this edition:
Lanificio F.lli Cerruti 1881 presents Six For Six: Natural Born Elegant iTravellers
On June 12, the Limonaia di Villa Vittoria will host the multimedia project presented by Lanificio F.lli Cerruti 1881: six protagonists, drawn from the world of the arts and design, will wear clothes made with iTravel, the innovative season-proof and anti-crease fabric developed by the Biella-based brand for today's travelers. Each garment has been created by Savile Row’s Cad & The Dandy, a leader in contemporary tailoring.
E. Marinella celebrates the past, present and future with an exclusive event
at the Limonaia in the Giardino Corsini.
The iconic sartorial brand of Neapolitan origin tells its centenary history made up of four generations with an event on 12 June at the Limonaia in the Giardino Corsini. Here the company traces more than a century of elegance through its fabrics, its famous ties and its accessories, recounting the evolution of a style that has always stood out for the refinement and quality of the raw materials.
Tiger of Sweden “Hammarby” – a Spring/Summer´01 collection exhibition

Tiger of Sweden with Creative Director Christoffer Lundman presents on June 12 at Aria Art Gallery its Spring/Summer collection, inspired by the Swedish botanist and scientist Carl Linnaeus, alongside an exhibition of uniquely commissioned work for the latest issue of the biannual journal 1903. Artist George Henry Longley has reflected on Linnaeus and the resulting artwork will be on display. The exhibition will be open also on June 13.