Instagram is the media partner of Pitti Uomo

This edition of the show launches the special collaboration between Pitti Immagine and Instagram. At the Fortezza da Basso a photo set by Instagram will be set up based on The Pitti Special Click theme and will be open to the public of Pitti Uomo. A special photography project will also preview the Romanzo Breve/A Short Novel menswear exhibit at the Museo della Moda e del Costume at Palazzo Pitti curated by Olivier Saillard to mark thirty years of Pitti Immagine.