President Marenzi’s Interview with D La Repubblica

Pitti Uomo in September: a decision that is more necessary than ever at the moment

In an interview with the online version of the Italian weekly magazine D La Repubblica on April 28, the President of Pitti Immagine Claudio Marenzi explains the reasons that led the company to confirm Pitti Uomo 98 in its new dates, in September.


Mr Marenzi stresses on the fact that the intent of Pitti Immagine is not to "sell" but to try and keep – with great effort for the company – that sense of belonging that the fair generates. And he anticipates some of Pitti's extraordinary initiatives, to support small businesses that were used to making a large part of their turnover at Pitti Uomo: from reduced rates on accommodation in Florence to revised prices for the stand.