INTERVIEWS WITH BUYERS OF PITTI UOMO 97

Madison Blank, Men's Market Manager, Saks Fifth Avenue, New York:
I come to Pitti Uomo to discover the new menswear talents. It is always exciting to have a roster of stylists who bring a different vision and a new slant every season.  With regard to future trends, we are seeing an evolution of the shirt jacket in different versions and an expansion of jackets and coats with mixed fabrics like leather, suede and shearling.  The key colors?  Canary yellow, rust, ivory and mushroom brown.
 
Boris Kotelsky, Chief Buyer Tsum – Mercury Group, Moscow:
Pitti Uomo offers a complete panoramic view of menswear. Here you don’t just discover the ideas of the stylists but also the small producers and the brands you don’t get the chance to meet in the showrooms of Milan or Paris.  The fair has evolved over time, following all the trends of the fashion business and becoming increasingly contemporary, digital and international.  But it has still managed to preserve traditional values like craftsmanship, attention to detail, tailoring.  Then there are the events.  At this edition, I really enjoyed the Brioni show at Palazzo Gerini.
 
Damien Paul, Head of Menswear, Matches Fashion, London:
I felt a good energy at this edition.  The layout was effective as usual.  The sections, all interesting. Among the main trends I noticed the research into an elegant and modern male wardrobe was the one that convinced me the most.  I also used the App for the first time with truly positive results.  Among the special events I liked the Jil Sander fashion show a lot.  The Stefano Pilati show with Random Identities was also very striking.  Pitti Uomo starts our European journey every season.  And this year has started well for us.

Mario Sisneros, Fashion Director, Holt Renfrew, Toronto:
Our investment in Pitti grows every year.  Being here is an opportunity to learn about the latest ideas – from classic men’s tailoring to the new sportswear brands – and to maintain relations with partners and our main suppliers. The fair broadens its scope every year, including new up-and-coming stylists from China, Scandinavia, Japan, while the special catwalk shows, like Jil Sander, offer unique experiences.  I liked the brands in the I Go Out section a lot and, in Futuro Maschile, I found interesting Italian sportswear brands and new proposals for classic Japanese tailoring. Finally the app and all the digital services, were really useful for improving the fair experience.
 
Thomas Guedj Silvera, founder, Elevastor, Paris:
This is my first visit to Pitti Uomo: a wonderful fair with very good communication.  The catalogue is clear as is the digital experience (the app is useful and simple to use).  Among the sections I liked most were Touch and I Play, on the lower level of the Main Pavilion. We were looking for collections with a reasonable price as well as a high research content and we found many interesting contacts.  I really liked the Hi-Beauty section: today the perfumery and cosmetics sector represents a fundamental part of experimental stores like ours.  
 
Jacky Huang, Creative Director, Roden Gray, Vancouver:
Pitti Uomo is an incredible opportunity for seeing all the new collections of the brands with which we work.  The fair hosts an incredible range of companies: Futuro Maschile and I GO OUT were among the sections I liked the most.  I think that the Pitti Immagine team is doing a really excellent job considering the names of the designers involved in each edition. The show by Jil Sander was wonderful!
 
Wing Wu, Business Development Director Labelhood, Shanghai:

Pitti Uomo is one of the most important trade shows, for us. The fair has evolved over time, without losing its iconic traits: you can still find a lot of classic menswear and style, which is what Pitti Uomo is best known for. The classics are always there, but brands and collections range from streetwear to tech-inspired, and I feel that futurism will be the focus of 2020. At the fair, the China Energy and the I Go Out sections were the ones that I found most interesting.