INTERVIEWS WITH PITTI UOMO 97'S EXHIBITORS
Andrea Lardini, President of Lardini:
Pitti Uomo represents for us a meeting point with international buyers and press, and therefore an extremely important event. We could call it the most important of the year, to which we dedicate a substantial economic investment, both for the customization of the exhibition space and in terms of the human resources that participate in it. The fair has certainly evolved, especially when it comes to the different contents proposed edition after edition, and in the ever-greater involvement of the brands exhibiting inside it. Pitti Uomo represents an opportunity to dedicate precious time to our contacts and to establish new ones, spreading the knowledge of the brand and creating possible future collaborations.
Pierre Louis Mascia, owner, Pierre Louis Mascia:
Pitti Uomo is the number one influencer, it is a symbol: taking part in it means you exist as a brand and as a company because you can show your identity to the world. Even though the purchasing scenarios have changed, the buyers who come to the Fortezza are always “focused” and prepared. I have been taking part in the event for over 20 years and I’ve seen it renew itself and constantly carry out research. But one thing that never changes is the quality, as expressed at this edition by the Otherwise Formal project.
Enzo Fusco, president, FGF Industry (Blauer):
Pitti Uomo is the only menswear fair that still has credibility on an international level. Proof of this is the quantity and quality of the buyers from all over the world: especially China, America and Japan. I have been taking part for over 20 years, with Blauer as well as with other brands, I can say that I have made the history of the fair!
David Keyte, co-founder and designer, Universal Works:
For small companies like ours, Pitti Uomo does not just represent a fair, but a regular opportunity for visibility. The menswear industry has changed. Online sales have become increasingly important, especially on some markets like the British, American and Korean ones, whereas for Italian and Japanese buyers, real contact remains indispensable. I really love physical shops and I am happy to help little stores stay alive.
David Segal, Digital & Creative Content Manager, Christopher Raeburn:
This is our fourth season inside the I GO OUT section. We have received positive feedback and we have been able to measure ourselves against stores from all over the world. We met lots of buyers from Italy and Asia. With regard to the trends, the rebirth of tailoring is clear and present in many different facets: it is interesting to see how the brands renew themselves and reinterpret their modern tailoring concept. Moreover, we were pleased to register that sustainability continues to play a leading role: the industry is waking up and assuming its responsibilities. We are curious to see what the next developments will be.
Til Nadler, co-owner, Closed:
There has never been such a dazzling beginning as the one at this edition! Right from the first day we registered a huge attendance of buyers and all of the highest quality. I often heard the word research mentioned among members of the trade, a symptom of how among Italian and international stores interest is growing in the product, the culture of good taste and modern well-made products. We have been taking part in the fair for 14 years, each time studying a different layout that best reflects our philosophy. The Pitti Immagine team works alongside us in a targeted way, at every edition creating a fair with a clear and coherent concept.