Pitti Uomo continues its scouting activities of the international creative scene with the new project China Energy
. In the Arena Strozzi, in a special area, the spotlights turn on the collections of 10 designers and brands with a high experimental fashion content selected by Labelhood
, a fashion incubator of emerging designers, and some of the most innovative retailers in China, in collaboration with V/Collective
. The brands: Attempt, Danshan, Fabric Porn, Ffixxed studio, Pcycl, Roarlingwild, Songta, Trickoo, Umamiism e Untitlab™.
“We selected the brands to be shown in First season of China Energy by taking the inspiration from the Chinese youth culture in their authentic street engagement, daily dynamics and even outdoor exploration, by blending futuristic, modernity and classicism.” – Tasha Liu, Labelhood