The Latest Fashion Buzz - II edizione

Men’s fashions projected into the future in the special project at the Fortezza da Basso, produced with
L’Uomo Vogue and GQ Italia

In cooperation with Fondazione Pitti Discovery

A 360° view

Take a look inside 

The project

Back to top

Following the success of the first edition (January 2014), L’Uomo Vogue and GQ Italia in cooperation with Fondazione Pitti Discovery will present The Latest Fashion Buzz, the new project featuring some of the most talented and promising international designers of men’s fashions.

The collections, based on a based careful selection of key items – will be presented in the Sala Ottagonale, a strategic location at the Fortezza da Basso, against an innovative and striking setting that will reflect the project’s dual spirit: new formal and edgy informal.

“THE LATEST FASHION BUZZ”, says Agostino Poletto, deputy general manager of Pitti Immagine, aims at offering visibility and support to prêt-à-porter and accessory designers who work on a new concept of modern in both the formal and sophisticated informal keys. For this edition, too, together with L’Uomo Vogue and GQ Italia, we have again done intensive scouting and made very careful selections. The designers invited to accept this challenge are not just new names, but also already established designers all of whom have a very personal approach to experimentation. It is to them that we offer the ideal platform for presenting their unique looks to the top buyers, to the press, and to the international fashion system which, season after season, gathers in Florence for Pitti Uomo. One of our missions has long been that of promoting young talents on the international stage through special projects and events. And this initiative fits perfectly into that context, flanking projects such the Who is On Next? Uomo competition that we produce with AltaRoma and L’Uomo Vogue, or the special Super Talents area in Milan, curated by Vogue Talents during our Super fair”.

Asger Juel Larsen

Back to top

“Romance, warfare and gothic utopia” are the three words that summarize Asger Juel Larsen’s fashion manifesto and inspiration. The designer who received his degree from the London College of Fashion in 2011 has already worked with John Richmond and Burberry Prorsum. His style is a fresh combination of sportswear and futuristic tailoring: his attention to line and detail combine with meticulous research on new materials and innovative textures enriched with digital prints.


Edmund Ooi

Back to top

Based in Brussels, the Malaysian-born Edmund Ooi began his fashion career before he turned twenty, winning the best emerging stylist and avant-garde designer awards at the Malaysian International Fashion Award (MIFA). After studying at the Royal Academy of Fine Arts in Antwerp, he went to work alongside of Romain Kremer at Thierry Mugler. Then he created his own label that made its debut with the 2014/15 fall-winter collection during Paris Men’s Fashion Week. Graphic lines and super-sophisticated textures are the essence of Edmund Ooi menswear that is characterized by performing fabrics and surprising texture combinations.


Kristian Guerra

Back to top

Kristian Guerra, who earned a degree in fashion design at the Università IUAV in Venice, is a creative freelancer who has worked in many areas of fashion design. The constant in all of his work is maximum attention to the materials, to the technical nature of fabrics and the shapes that he models by deconstructing the classic proportions and lines of menswear. His memories and personal experiences combine with contemporary ideas as his source of inspiration. Mr. Guerra is also the creative mind of Ghostwear, a research project in cooperation with Limonta SpA and Fashion 3000 Progetto e Ricerca (Project and Reserarch), that allows him to work with a network of specialized textile mills.

L'F Shoes

Back to top

L’F is the acronym of Licia (L) Florio and Francio (F) Ferrari, a couple in life and in business. Licia, with a diploma from the Istituto Marangoni and past experience working with renowned Italian fashion houses, and Francio – whose background is in photography – established the Piemonte-based unisex brand L'F Shoes in 2010. Their aim is to make a high craft-quality Italian product with an ironic and original twist. Their most famous shoe is a brogue model redesigned to be used without laces or tongue, just like a pair of moccasins.

Mr. Start

Back to top

Established by Philip Start in London in 2008, Mr. Start quickly became famous for the sartorial qualities of men’s suits, and also created a women’s capsule collection, an accessory collection and a line with a more casual twist. Mr. Start’s creations are characterized by a concept of a new tailoring aesthetic: the idea is that of offering a modern ideal of luxury at accessible prices. The brand offers ready-to-wear alongside of exclusive made-to-measure items.

Orange Culture

Back to top

Orange Culture is not just a menswear brand, it is a fashion movement that does not consider a clothing item as a distinctive element, but rather as a means of expression. This is how the eclectic Nigerian designer Adebayo Oke-Lawal – who has a degree in business administration – likes to define his clothing line, a line in which color is the head note in a kaleidoscope of inspirations, patterns and cosmopolitan experiments. Mr. Adebayo’s style is characterized by an unusual mix of eccentric prints and fine fabrics in a celebration of African traditions.

Period Features

Back to top

This brand, created by Japanese stylist and fashion director, Masakatsu Tsumura, is inspired by a recent trip to India. It was in West Bengal that Mr. Tsumura became fascinated with the art of making textiles by hand: colorful, fine fabrics with unique textures that are delicate to the touch became the essence of his creations. With a focus on men’s shirt, he launched the first Period Features collection for spring-summer 2015 using sustainable local products to make his creations.

Samuji is the creative studio of the Helsinki-based Finnish designer, Samu-Jussi Koski. The idea of creating a timeless wardrobe that goes beyond the concept of seasons, and includes some colorful items and with a bohemian twist springs from a love of essential, functional minimalism. Samuji started with a women’s collection in 2011 and then created a men’s capsule collection for fall-winter 2013. All the garments are made by select craft manufacturers using European and Japanese materials.

Troubadour Goods

Back to top

Founded in 2011 by Samuel Bail and Abel Samet – with a City of London financial background -– Troubadour Goods is a luxury line of men’s bags in which beauty, line and function blend perfectly with attention to detail and fine materials – bags that are made by Italian master leather craftsmen. Their innovative collection of “one day bags” was created to meet the daily needs of today’s professionals who go from business meetings to the gym and then off for the weekend.


Back to top

The Antwerp-based creative trio of the talented designers Matthias Weber, Niklaus Hodel and Florian Feder launched their footwear label of the same name in 2012 – the fruit of their across-the-board professional experiences in the world of fashion and their studies at the Royal Academy of Fine Arts. Their products combine crafting skills with the most innovative industrial experiences reinterpreting traditional men’s styles in an avant-garde neoclassical key using palettes with a sporty twist.