Adebayo Oke-Lawal from Nigeria

Orange Culture is a contemporary menswear brand created by Nigerian designer Adebayo Oke-Lawal in 2011. The brand combines classic and contemporary western silhouettes with an African edge. Orange Culture fuses Nigerian silhouettes, print fabrics and contemporary urban streetwear. Orange Culture is more than a clothing line, it is a “movement” for a creative class of men that are “self-aware, expressive, explorative and art-loving nomads”. Orange culture has been featured by top fashion magazines and was recently shortlisted by Vogue Talents for Africa and LVMH’s 2014 Young Fashion Designer Prize. 

The ITC Ethical Fashion Initiative and participating designers thank Aveda for their services during the event

A special thanks to the Antonello Ghezzi artist collective for contributing their star map artwork for the show’s invitation and set design

Thanks to Ente Cassa di Risparmio di Firenze for supporting and promoting young designers projects.