Eye Pop

the frontier between fashion and the eyewear planet

Eye Pop is the section dedicated to eyewear, created by Pitti Immagine in collaboration with MIDO, the leading international show for the eyewear sector. On the Ground Floor of the Main Pavilion, Eye Pop explores the link between glasses and fashion from a viewpoint of quality and design. An idea dreamt up for cutting-edge concept stores and companies looking for new creative synergies.


Clan – The Smart Classicism collection is inspired by urban elegance: bold, elegant and minimalist eyewear with particular attention to detail. Eyewear in cellulose acetate from Mazzuchelli – the world leader in shaping this material – with hand-crafted quality, made in Italy using only high quality Italian materials and components. The lenses mounted in the frames are by Zeiss, another leader in its sector, in cr39 material, category and filter 3.
David Marc – The collection draws on classic vintage styles entirely handmade in Italy, reinterpreting them with combinations of materials such as metal and leather or cellulose acetate and Tuscan leather that require the craftsmanship skills unique to the skilled artisans of Cadore. Among the key pieces are the glasses in chiselled metal matched with flat retro-effect sunglass lenses with new colourings.
Rewop Milano – This youthful brand of Italian-made sunglasses, launched in Milan in 2015, is presenting their new collection: a fresh look at the brand’s three iconic leading models, Capri, Panarea and Ponza. They have added a contemporary twist that follows the season’s trends, favouring colour and shape as added values,  to create models with a bubbly groove without losing the authenticity of an accessory in pure Italian style.

Spektre – “Glam, elegant and anarchic” is how Spektre describes itself, a brand of sunglasses set up in 2009 and based in Milan. It features a successful mix of elegance and street-style attitude. It then expanded its range of mountings and materials, like round metal and acetate, drawing on moods from the past for its design, reworked with a strong contemporary feel.