Rolf Ekroth

The talented Mr. Ekroth is an Aalto University graduate and was a finalist in Hyères Fashion Festival in 2016. Following his success at the celebrated French festival Ekroth announced that will be designing a capsule collection for Parisian department store Galeries Lafayette.  The capsule was launched in the spring of 2017 collection is true to Ekroth’s trademark of futuristic sportswear influences and includes unisex rainwear and trainers.

Formal Friday

Designer Teemu Muurimäki is one of Finland’s most celebrated talents in women’s fashion. After years spent in Milan designing for the likes of Dolce & Gabbana, Bottega Veneta and Giorgio Armani, Muurimäki returned to Finland. Formal Friday is his first menswear line. Formal Friday combines the Nordic casual styles with Muurimäki’s talent and his vast knowledge of materials. The result is urban suiting and casual clothes for the modern man with a twist of innovative e-commerce strategy.

Ikla Wright x Turo

The first of two Finnish collaborations combines the talent of Ikla Wright with the tradition of Turo. After graduating from Central Saint Martins in 2007. In 2016 he launched his own menswear line IKLA. Turo is a classic Finnish menswear house that has provided suits for Finnish presidents and men from all walks of life since 1938. Having gone a massive rebranding in 2016, Turo is ready for an international introduction.


Mannisto is the menswear label created by designer Julia Männistö. Born in Colombia and raised in Finland, Männistö started her label in 2015 after graduating from Central Saint Martins. Mannisto is one of Finland's most internationally acclaimed new labels: Julia Männistö won International Fashion Showcase in 2015 and Shenzhen Design Award for Young Talents in 2016. She was a finalist in the LVMH Prize in 2016. Julia Männistö’s design trademarks include visually powerful silk screen printing and innovative surface designs. Her collections have reached vast international media coverage, in among others German iD, Vogue China, Vogue Italia, GQ Korea, Harpers Bazaar China and Highsnobiety.

Maria Korkeila x R-Collection

Maria Korkeila is one of the brightest stars of the new wave of Finnish fashion and has designing experience from the likes of Rick Owens and Saint Laurent. In 2017 the Aalto University graduate was a finalist at the Hyères Fashion Festival and was awarded an honorable mention (the Schiaparelli prize). She will be collaborating with R-Collection, a legend of Finnish design and casual wear. Founded in 1978 R-Collection has reinvented its brand but the new head designer Lilli Norio still draws her inspiration from the Finnish nature and the brands laid-back heritage that whispers: less is more.

Nomen Nescio

Nomen Nescio is a brand founded in 2012 by Niina and Timo Leskelä. It is known for its extreme simplicity and brutally Nordic aesthetics. The Helsinki-based brand features only black pieces but the monotonic color palette succeeds in highlighting the timeless designs. The collections are gender-neutral and feature few new styles every season added to the permanent collection. Finnish minimalism at its most fashionable.

Saint Vacant

Saint Vacant founder Janne Lax is an experienced cobbler who studied the craft in England. He founded Saint Vacant after returning to Helsinki in 2005 but the real innovation came last year. In 2016 Lax edited his Saint Vacant collection down to five essential styles of shoes. The big idea behind the change is that every man’s life can fit into five soles. Combining his quality design work with the classic footwear styles and a philosophy of sustainability, Saint Vacant has its feet firmly on the ground.

Vyner Articles

Heikki Salonen comes to Pitti Uomo to launch his namesake menswear line called Vyner Articles. A graduate of London’s Royal College of Art, Salonen is one of Finland’s most successful designers in recent years. Previously working at Erdem and as a creative director at Diesel women’s wear.  In 2008 Salonen launched his eponymous brand that quickly rose to a cult reputation. In 2013 Salonen started as head designer in a Parisian avant-garde brand owned by the OTB group. Vyner Articles – ArtWorkWear