Pitti Immagine continues to believe in MAKE, the section that sees the rediscovery of artisanal production as one of the key drivers of the market. Staged in the Sala Alfa, on the Lower Level of the Main Pavilion, MAKE will showcase a new generation of craftspeople from around the world with their sophisticated pieces that are specially made but still in step with modern times. And all with a story to tell. With an entrance that places it between Touch! and Futuro Maschile.

An input shared by the top international buyers who come to Pitti Uomo looking for exclusive, strictly handmade items that are the outcome of the new makers’ research and extraordinary skills. These artisans are capable of interpreting tradition with an eye on the future and the huge changes taking place in tastes and technology.