THE NEW GEOGRAPHY OF A FAIR-WORLD
A packed program of new features - big names at the Fortezza and exhibition projects with a contemporary soul
The 92nd edition of Pitti Uomo uncovers the new territories of an openly evolving fair-world ready to capture the latest vibrations of fashion and transform them into original projects. With a packed series of innovative features that open onto the proposal of a unique new layout plan: a new, precise distribution of the spaces, the expansion of the sections representing today’s most contemporary experimental menswear styles and a boost for the most closely followed areas projected towards the future of fashion. Microcosms maximizing makers from all over the world - the MAKE section for the first time on stage at the Sala della Ronda pavilion - gender-neutral collections and the brashness of luxury underground brands – UNCONVENTIONAL doubles his exhibiting area towards both the Archivi pavilions. Plus the most forward-looking styles and leading names in cutting-edge design – the TOUCH! Section moves to the Medici Pavilion, strategic location at the entrance of the trade show – and the concept lab of the most forward thinking expressions of menswear – FUTURO MASCHILE grows up and to its historical location of the Sala delle Nazioni adds the Arena Strozzi pavilion - as well as the new talents worth keeping an eye on.
With a new “BORN IN THE USA", Liberty Fairs will bring to the Arena Strozzi, in an independent space near the collections of Futuro Maschile, the proposals of some of the most highly qualified brands born and made in the USA.
Without forgetting the excellence of the new classic firms and the brands that express the modernity of sportswear. And the unique welcome provided by the Pitti Immagine fairs.