Pitti Immagine Uomo 93

9-12 JANUARY 2018
Fortezza da Basso FIRENZE

Opening times:
9-11 JANUARY 9.00am - 6.00pm
12 JANUARY 9.00am - 4.00pm

Registration times:
9-11 JANUARY 8.30am - 6.00pm
12 JANUARY 8.30am - 2.00pm

Cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a Film Festival where the styles of the various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatres district with billboards announcing the scheduled blockbusters, cult and indie movies. Creative direction by lifestyler Sergio Colantuoni. The general theme will be introduced by the new digital art project accompanying the advertising campaign for the fairs. Production and direction by Senio Zapruder, Executive Producer Benedetta Di Domenico, Sound Designer David Costa.

The PittiSmart App will bring the catalog of the fair straight into your pocket, always updated and easily accessible! You will be able to search the exhibitors list according to their section, location or simply by name and to add your selection to your favorites, together with the calendar of the special events and any other news useful to you. By clicking on each single event, you will be able to place an appointment in your agenda, to create your personal list of things to do, pictures to take and notes to be saved that you will be able to review later on from any device, at home or in the office.