A brand with an urban and contemporary style that blends the creative journey of designer Alexis Giannotti – a graduate from Polimoda in Florence and with studies in industrial design – with his personal vision of menswear. Tailored garments enriched by technical details and hi-tech materials give shape to a subversive elegance, where the streetwear influences become sophisticated, breaking down the barriers between formal and casual. The culture of the ’90s, skateboarding, punk music and street art are key elements in the poetry of the young designer.