Victor Sandberg and Charles Murray founded the unisex brand, Appletrees, to develop quality garments made of fine fabrics and focused on how the clothes relate to the body. In their creations, that are made in Italy, shapes and generous proportions are highlighted by natural fibers, comfort and unique fits. Each season, new items join the must-haves – the cotton poplin shirt, silk scarves and jeans made from the best Japanese denims. 

Demo Division

This is a brand that interprets lifestyles beyond the horizons of fashion and trends. The collections start from a work wear concept which is then developed in a contemporary key. The Demo Division collections feature limited-edition and unisex items that are well beyond conventional canons and transcend both the concepts of seasonality and gender. 

Eliran Nargassi

Born in 1985 and based in Tel Aviv, Eliran Nargassi launched his brand in 2013. Clean-cut and minimalist, each of his collections focuses on geometric shapes and a sculptural allure. Born to an Orthodox Jewish family, his inspiration comes from his private life and inner world and his creations express the tension between religion and secularism, between issues of gender and interpretations. 


This brand was founded in 2015 – and sprang from the creativity of Chinese designers Shimo Zhou, a graduate of the London College of Fashion, and Une Yea, who earned her degree at the Royal College of Arts and has worked with Alexander McQueen, Erdem and Tom Ford. Their idea, and ideal, of menswear combines technology and design with experiments on materials and colors for an ironic and provocative take on fashion that is enhanced by unusual and sculpted silhouettes. 


Born in 1984, Teppei Fujita of Japan worked with Yohji Yamamoto before establishing his brand Sulvan in 2013 and launching his 2014 F/W collection in Japan. In 2014 he won the Tokyo Fashion Award for the quality and innovative content of his creations. The following season he showed his collections in Paris. His styling takes a contemporary look at the classical concept of tailoring through an eclectic mix that experiments with gender and street-style concepts. 


One of the featured labels at Seoul Fashion Week, The-Sirius was founded by South Korean designer Younchan Chung. In his creations, traditional concepts in menswear are deconstructed through a very contemporary and innovative approach that is firmly rooted in the designer’s knowledge of tailoring. He revisits tailoring and shape with a wink at street culture and skillfully combines design, technique and experiments with materials and textures.