In the spring of 2002, Pitti Immagine and the CFMI (Italian fashion centre in Florence) turned the Discovery programme into the Pitti Immagine Discovery Foundation, with the aim of giving greater institutional importance to the Group’s activities linked to contemporaneity. Over the years the Foundation has independently produced numerous exhibition and publishing projects that compare fashion, visual arts, cinema, photography, advertising, architecture and music. Innovative pioneering projects that inspire fashion processes and form the basis for increasingly more frequent dialogue.
The initiatives presented by the Pitti Discovery Foundation are a reflection of the multi-faceted international creative scenario: a project experience that also narrates recent developments in the cultural and communication strategy of Pitti Immagine.
In 2008 the Foundation started working with the Ente Cassa di Risparmio di Firenze Observatory for Contemporary Arts, putting together projects linked to contemporaneity.