The web prolongs the physical experience of the fair and multiplies business opportunities for companies and buyers

e-Pitti.com is on line with the full digital version of the Pitti Immagine Uomo, Pitti Immagine W and Pitti Immagine Bimbo fairs. For a few days now, exhibitors and authorised buyers with access codes are taking their physical experience at Pitti Uomo and Pitti W one stage further (these fairs were held at the Fortezza da Basso and at the Dogana from 14 to 17 June). From today the latest Pitti Bimbo (at the Fortezza from 23 to 25 June) is also on line, thanks to the innovative browsing and selection system put in place for the huge “live” archive of photos and videos from the collections showcased in Florence.

During the event, 140 people created 8,000 product info sheets, 60,000 photos and 1,000 videos for over 1,100 online stands.
After a whole year of work, which saw collaboration by the Fiera Digitale and Pitti Immagine teams with support from a series of partners – H-Art for design of the user experience, OpenMind for technological development and Mirror Production for creation and uploading of content – the new platform is finally up and running on line.

The next step:
_ September will see the launch of the digital business-to-business showrooms.