The new theme-layout at Pitti Uomo 81

It's graphics now! The Words of the Future

At Pitti Uomo 81, Pitti Bimbo 74, Pitti Filati 70

    With a careful eye always focused on developments in graphics, for the forthcoming january edition Pitti Immagine launches a challenge  to Fourteen young international graphic designers - selected by Studio Camuffo – who will express their views of the future through one word that they will translate into a visual sign. Each creative has selected a single word to  interpret. The architect Oliviero Baldini will transform The Words of the Future, this vocabulary of images, into the new skin of the fair, putting it on stage with a special mobile setting in the forecourt of the Fortezza da Basso and variations and contamination into other sections of the path.

    This vocabulary of images will be the fair’s own new clothes and will be staged in a special setting in the forecourt of the Fortezza da Basso.