Pitti Immagine and FieraDigitale announce the launch of

Decoded Fashion in Milan by

For the first time in Italy, the international forum dedicated to: fashion, digital and startups

SAVE THE DATE: 16th October 2013 – La Pelota, Milan
Decoded Fashion, the first international forum designed to foster the relationships between fashion, technology and startups, arrives in Milan with top influential voices in Fashion & Technology and a competition seeking to attract the top startup ideas for the European market. The event will connect leading companies within the fashion and retail spaces with the best of new technologies proposed by young startups and large companies from around the globe. The aim is to stimulate the development of relations between young entrepreneurs, fashion designers, retailers and media professionals whilst exciting the industry with the bright early-stage technologies. Startups from around the globe will have the opportunity to compete in "The Fashion Pitch" - a search for the most innovative Fashion Tech solution. The winner will receive a € 10,000 prize and the opportunity to exhibit their projects during the next edition of Pitti Immagine Uomo in Florence. 
The Milan forum will host some of the most innovative leaders in the industry, giving a unique insight into the major changes and trends. The key visionaries joining this edition: Federico Marchetti, founder and CEO of YOOX Group, Franca Sozzani Editor-in-Chief of Vogue Italy. With the special participation of José Neves founder and CEO of Farfetch.com, Massimo Russo Editor-in-Chief of Wired Italy and Marina Salamon shareholder and chairman of the companies Altana, Connexia and Doxa. The debate, hosted by Massimo Sideri - opinionist for Corriere della Sera and writer - will lead an active conversation about the changes in the technologies of today and the way in which digital is now become an essential part of successful strategies in the fashion industry. 
The event will also showcase an "Imagination Avenue" - an interactive and engaging hub dedicated to hitech demos, cutting-edge ideas and new concepts. Decoded  Fashion Milan is co-organized by e-Pitti.com, a project of FieraDigitale - a subsidiary of Pitti Immagine - in partnership with Tecnamedia, the New York-based company that has produced and brought success to Decoded Fashion's events in New York and London. Decoded Fashion is a platform that accelerates innovation at the intersection of fashion and retail. Its events connect leaders in Fashion & Retail with the best new technology emerging from new startups and established companies from around the world. 

Tickets are limited and can be purchased at milan.decodedfashion.com 

Be part of a conversation that will stimulate and challenge, it will spark a revolution. 
For startup competition, apply at milan.decodedfashion.com