Europeana Fashion

Online fashion archives created in Florence

On April 17 and 18, researchers, curators, opinion leaders and fashion system lovers will gather in Florence for the Fashion Industry and GLAM Community conference and workshop by Europeana Fashion, a project designed to explore the connections between fashion and culture as seen by the new social media that have marked a revolution in the use and preservation of fashion.

GLAM is the acronym for Galleries Libraries Archives Museum, that is, the fashion system’s cultural community. Europeana Fashion is a three-year project (launched on March 1, 2012 and co-funded by the European Commission) allowing the online publication, from May 2013 until March 2015, of over 700.000 fashion-related digitized items, from vintage garments to accessories, from photographs to posters, from drawings to sketches, from videos to fashion catalogues, and much more.

“This is the first attempt at putting different fashion materials and content from private and public archives and museums together in one single collection- explains Alessandra Arezzi Boza, Coordinator and Communication Manager of Europeana Fashion- and having been able, for the first time, to bring major institutions together to discuss topics of common interest, which have been tackled differently so far, is a very successful result of a project that is truly European and is looking at becoming global. In the past ten years, as fashion curator, I’ve been often in need of doing some online research on fashion and the lack of a reliable online source has always been clear. When, in 2010, Marco Rendina and I began developing the project designed to put the content of the major European fashion institutions together, we realized that Europeana, the most important online collection of digitized items from European cultural heritage institutions, had no fashion theme area. So, we decided to create it for Europeana”.

After the words of greeting spoken by the Mayor of Florence Matteo Renzi, by the president of the Ente Cassa di Risparmio of Florence Giampiero Maracchi, and by Cristina Acidini, Superintendent of the Polo Museale of Florence, some very important people –both in Florence and at an international level- who belong to the fashion industry are going to speak about Fashion Heritage: among these, Raffaello Napoleone, CEO of Pitti Immagine, who is going to held a speech called Layers of Fashion Culture; then the director of the Italian fashion school Polimoda Linda Loppa, the curator of the ‘Emilio Pucci Foundation’ Laudomia Pucci, the director of the Salvatore Ferragamo Museum Stefania Ricci, blogger Diane Pernet and Valerie Steele, director of
the Museum at FIT in New York City .