Decoded Fashion in Milan

Pitti Immagine and FieraDigitale(a virtual fair project that is unique in the world, which is aimed at raising the experience of the trade fairs organized by Pitti Immagine) are going to present Decoded Fashion in Milan by, an international forum created by the collaboration with Tecnamedia –the society with basis in New York that has created and brought to success the major events in New York and London. This forum is dedicated to the discussion on the intersection between fashion and digital art, also thanks to the participation of some eminent personalities that belong to both reference sectors. A new kind of workshop, aimed at accelerating innovation and at facilitating the collaboration between the Fashion & Retail industry and digital media, while promoting the relationship between consolidated companies and startups and using the new technologies available. Furthermore, this platform is going to showcase the best startups that apply the potential of digital tools to the world of fashion, proposing innovative business models. The best project will be awarded a prize of 10,000 euro. The event is going to take place in Milan (for the first time in Italy) on the 16th of October 2013.