Coming up on the 22nd of October is the second edition of Decoded Fashion Milan by

After last year’s success, this summit will be bringing together heavyweights from the fashion and retail industry, as well as innovative startups, to explore the pressing topic of omnichannel strategies.

The players of the fashion market are amidst a difficult transition – always pushed to make online interactions as real as the offline-world, whilst at the same time bringing consumers new concepts and engaging experiences. The question still begging for answers is how to create the ultimate omnichannel portal to fulfil today’s heavy demands.

Taking this challenge head on, Decoded Fashion Milan will be entertaining presentations, discussions and also The Fashion Pitch competition with an array of savvy international participants and contributors. With guest international speakers such as: Federico Barbieri SVP Digital & eBusiness of Kering, Jane Reeve CEO of Camera Nazionale della Moda Italiana, Paul van Zyl Co-founder and CEO of Maiyet, Marco Perelli-Rocco, Head of Industry Luxury & Consumer Goods of Intesa Sanpaolo, Fabrizio Guelpa from Servizio Studi e Ricerche Intesa Sanpaolo and designer Stella Jean.