As of early January 2016, Pitti Immagine is expanding its field of action and investing even more tangibly in its role as a promoter of young talents in contemporary fashion. It has set up a new Tutorship Management Team, dedicated exclusively to helping, accompanying and managing designers in their business and professional careers.
“The promotion and enhancement of new designs and fashion brands has, for several years now, proven to be a must for any big international fashion event, a fundamental competitive lever ,” says Gaetano Marzotto, president of Pitti Immagine. “ In terms of Pitti Uomo, consolidating our relationship with the new generations and working more in-depth and with a view to the medium-long term means enriching the role of this event as an international male lifestyle platform, with special reference to experimental fashion.”
The team, headed by a pro in the sector, Riccardo Vannetti, will primarily deal with brand development: sourcing partners for production, representation and distribution; support for collection concept; consulting on commercial and promotional strategies and also on image and communications, etc. But support for the fashion designers will also include the professional aspect of their career – in other words style consultancy, sourcing, and quality collaboration, with established companies and brands.
“Talking about youngsters sometimes sounds like a marketing ploy,” continues Raffaello Napoleone, the company’s CEO, “without any real investment. Pitti Immagine can believably insert this activity as part of a mission, in a spirit of service to the system, which for over sixty years has focused on promotion of Made in Italy worldwide, gradually discovering new companies and new talents, and always prioritising selection and guardianship. All of this, however, in the light of what it means to promote identities and national values in a fully globalised world today, open to reciprocal cultural influences and connected in real time. The task of tutorship will therefore be carried out without boundaries, initially concentrating, but not exclusively, on that community of young fashion designers that has sprung up around our projects like Who’s On Next Uomo, Pitti Italics, Fashion Buzz, Guest Nation or even around the sections of Pitti Uomo themselves dedicated to debuts and emerging brands”.
Riccardo Vannetti has a degree in the History of Art from Siena University. As a result he has become a passionate fan of art, contemporary architecture and lifestyle, working as a freelance journalist for fashion publications such as L’Uomo Vogue, MF Fashion and L’Officiel Hommes. His professional career has seen him cover managerial roles at AlliedPRA, an English-American multinational belonging to the Core Capital group, specialists in the organisation of fashion business events, through to his arrival at Lagente, a Milan-based agency that manages fashion designers and creative profiles, as well as providing strategic advisory services to companies and personal brands, where he was Chief Operating Officer and Executive Vice-President.