The Prince of Wales met the top echelons of the Italian woollen industry at Palazzo Pitti

Welcomed by The Woolmark Company, The Campaign for Wool and Pitti Immagine

Live green, choose wool. A motto that embodies the philosophy of The Campaign for Wool and a thought strongly embraced by His Royal Highness the Prince of Wales, patron of the project, who this morning walked through the imposing gates of Palazzo Pitti, one of the stages on the Royals’ Tour of Italy.

The Prince of Wales and the Duchess of Cornwall met the top echelons of the Italian woollen industry in the White Room at Palazzo Pitti, where they were welcomed by The Woolmark Company and Pitti Immagine which, with support from Ideabiella, dressed this historic venue in wool.
Some of the most important businesses in Italy from the world of yarns presented His Royal Highness with the latest innovations in the field of wool.
The event at Palazzo Pitti is in response to the invitation by His Royal Highness the Prince of Wales last September at the Dumfries House Wool Conference in Scotland, which promoted the use of wool as a natural fibre.
After taking a moment to admire the fascinating stucco work and dazzle of the White Room and the installation curated by Angelo Figus (artistic director of Spazio Ricerca at Pitti Immagine Filati) and architect Alessandro Moradei, via the royal apartments—with masterpieces from the Italian Rinascimento including paintings by Raffaello Sanzio—His Royal Highness and the Duchess went to the Rondò di Bacco balcony to meet the press. In the background, a sunny spring day in Florence, with the Brunelleschi dome on the cathedral and Palazzo Vecchio.
The Campaign for Wool with The Woolmark Company aim to inform consumers about the incredible benefits of wool as a natural fibre, about its versatility and eco-sustainability.