Timex Archive at Pitti Uomo in the special BOOM, PITTI BLOOMS capsule on sale at La Rinascente in Milan

Timex Archive is the most avant-garde expression of the historic values which the Timex watch brand has handed down since 1854. Know-how that derives its strength from the exclusivity, quality, innovation and style that have always marked out the brand. Today, in the wake of this unique creativity, Timex Archive presents a new generation of watches that combines modernity and timeless elegance, deriving from iconic styles.

For Pitti Uomo there will be a limited edition, distinguished by a case that, as well as containing the watch, also has a further reversible strap, all created in colours that recall the suits worn by the astronauts who used Timex digital watches
Also, from 13 to 19 June, on the first floor of La Rinascente in Milan, a special edition of a Timex Archive watch will be on sale in a special pop-up store dedicated to the limited BOOM, PITTI BLOOMS capsule: accessories and basic items reformulated by lifestyle designer Sergio Colantuoni in a totally different guise. The mini collection, which will debut at Pitti Uomo in a series of coloured stands, can be purchased only at La Rinascente in Milan. A choice of these items will also be reserved for a selection of top buyers and international journalists who attend the Pitti shows.