Emilio Tini for Pitti
‘Fantastic Visions’, an itinerant exhibition and the first of 10 books published according to the fashion calendar, in March and September, coinciding with the runway shows.
A big undertaking that perfectly illustrates the work and professional career of Emilio Tini, the name behind this year’s Pitti campaign (uomo, bambino and filati). “I conceived it as a project entirely Made in Italy: an Italian team and Italian names that totally represent Italian potential.
Team work involving 1000 hands whereby I am the one who instigates, investigates and initiates and then synthesises in a sort of ironic sensitive freedom. I am ready to listen, but the others do the talking and drop the mask to reveal themselves somehow, in a project that is almost craftsmanship."
40 photos including Isabella Ferrari, Violante Placido, Miriam Leone, Emma Marrone, Matteo
Cibic, Levante and many others who have shared this creative intimacy with him.
A look expressed in a single shot, in a desire to stop time in a sort of magical realism. “I take painstaking care with preparation of my lights and set, following faultless logistics that mean I can then forget it all and devote myself to telling a story in images. For Pitti, the need was not to focus on a single fitting, but to represent them as a whole. I eliminated every single detail, every element, concentrating on the regular intensity of colour and at this point on movement. A jump, a twirl, a gesture.
Breaking a figure down and then putting it back together with no arithmetic anatomy, as if it were a sculpture, a multitude of people fused in colour with a dynamic static quality.
Creator of editorial projects and of campaigns for many brands, Emilio Tini would like to be a film director when he grows up.