MISE AND ITA.
A collaboration which is always à la page

This edition of Pitti Immagine Uomo will once again benefit from the special grant provided by the Italian Ministry for Economic Development (MiSE - Ministero dello Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE) in support of Made in Italy fairs. This grant is dedicated to developing hospitality, media relations and advertising activities. In fact, once again this year, the Italian Trade Agency grant will support the realization of missions of incoming delegations of foreign buyers and journalists and the organization of wide-ranging communication events and activities. There will be important themed promotion and valorization initiatives which, this year, will be dedicated to the catwalk shows of Brioni, the fashion designer from Milan, Stefano Pilati, and the International guest, Jil Sander. On the innovation front there will be a special Pitti-ITA area dedicated to Made in Italy sector Start-ups: it will feature young brands with a focus on sustainability who will be called upon to introduce themselves by presenting their latest ideas.