Pitti Guest Nation

Guest Nation Ukraine
Pitti W 13 + Pitti Uomo 85

For several seasons now, the Fondazione Pitti Discovery has been focusing the spotlights on the stars of the international fashion stage. Now, in cooperation with Mercedes-Benz Kiev Fashion Days, the Guest Nation will be Ukraine, a country that has recently distinguished itself as one of the most interesting – and quickly growing – places in fashion research today.

Daria Shapovalova

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“Ukraine is experiencing a true revolution in the fashion industry and Mercedes-Benz Kiev Fashion Days is proud to present the country’s finest talents at Pitti W, in the context of Pitti Uomo, one of the most influential and widely followed fairs on the world scene and the event that opens the calendar of the international fashion weeks. I am firmly convinced that this is the right time to present the Kiev Fashion Days designers at Pitti and to offer them more international visibility. After having staged special projects in London and Paris, it is the right time for Florence, the place where the world’s top buyers and the best creative minds on the fashion scene always choose to meet”. 

Daria Shapovalova, creative director of Mercedez-Benz Kiev Fashion Days, video director of Nowfashion and the ambassador of Style.com in Ukraine

Anna K is the youngest designer from Ukraine, working in the industry from her 16 years. With the desire to create mass-market clothes for girls like herself, Anna Kolomoets’ designs are already worn by a bunch of hip models and it-girls. Anna showed her collection twice at Fashion Scout London.


Anna October

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Anna October is a women’s wear designer creating garments with attention to high quality fabrics and feminine silhouettes, inspired by contemporary architecture. Her family name October was given to her grandfather after The Great October Revolution, 1917. After two years studying fine art in Odessa, Anna launched her own brand focused on women’s wear and she was mentioned in the best international fashion magazines.



Ksenia Schnaider

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Ksenia Schnaider is, together with her husband, the creative mind behind the eponymous brand established in 2011, that is getting a growing success in Ukraine. With a Degree in history, Ksenia discovered her love for fashion and design as a teenager, when, finding no cool clothes in Kiev, she decided to create her own wardrobe. Schnaider womenswear is inspired by European tailoring style, with an innovative approach in the manufacturing and choice of fabrics.

Omelya Atelier

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Kostya Omelya is one of the most promising Ukrainian designers who shows his label Omelya Atelier’s seasonal collections at Mercedes-Benz Kiev Fashion Days. Omelya is known for the dresses with a minimalistic, comfortable cutout and feminine silhouettes flashed up with distinct creative accents.



Paskal fashion brand was founded in 2010 by Ukrainian-born architect designer Yulia Paskal. Paskal’s collections are inspired by retro movies, classical music and personal reflections about everyday life and postmodern culture. Graphic silhouettes and sculptural forms, monochrome gamma, intelligent details and craftwork make Paskal’s clothes unique with their strange silent beauty.


Sasha Kanevski

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Sasha Kanevski has founded his eponymous brand in 2010. Same year he started to show his women's and menswear collections at Mercedes-Benz Kiev Fashion Days, quickly gaining a cult following among the local and international press. Sasha.kanevski has established itself as one of the strongest independent fashion labels in the country, showcasing his collections during Berlin and London Fashion Weeks and, in April 2013, with a catwalk show during Aurora Fashion Week in St. Petersburg. His collections are defined by strong, sharp tailoring fused with smart functionality and high-tech materials.



Yasya Minochkina

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After graduating from Central Saint Martins and having a course at Royal Academy of Fine Art Ukrainian Yasya Minochkina moved to Moscow and founded her own women’s clothing brand. During Mercedes-Benz Kiev Fashion Days designer presented her first full collection. For the FW 2013 season Yasya came to London Fashion Week to show her collection on the famous platform for emerging talents, Fashion Scout and also on Fashion Scout Paris. Yasya Minochkina’s clothes are adored by the famous fashion consultant Natalie Joos, top-model Alla Kostromichova and Daria Shapovalova.