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Pitti Immagine and Fiere di Parma postpone the launch of Flavor

21.05.2020 The 36 finalists of the ITS 2020 award have been announced

The first edition of the fair dedicated to Premium & Contemporary HO.RE.CA was due to be held from 4 to 6 October 2020 at the Fortezza da Basso in Florence

The debut of Flavor, the new exhibition format dedicated to premium HO.RE.CA scheduled to be held from 4 to 6 October at the Fortezza da Basso in Florence, has been momentarily postponed.
This decision was made jointly by Pitti Immagine and by Fiere di Parma which, for the first time, was the partner in an innovative fair project aimed at members of the trade in the premium and contemporary “out of home” production chain.
“After carefully assessing the evolution of the current scenario and the health emergency in progress, we have chosen to postpone the first edition of Flavor” explains Raffaello Napoleone, CEO of Pitti Immagine. 
“There are multiple reasons for this.  First and foremost, the climate of uncertainty, the critical issues related to international movement and the objective consequences of the pandemic on global economies are not the ideal premises for christening a new project, particularly one that is connected to economic activities – such as tourism, catering and all the other services linked to the world of food – which, at this time, have all been penalized by the lockdown.  In an unprecedented and complex environment such as this, we have to be realistic and, in this phase, concentrate our resources and organizational efforts on the fairs that we have decided to confirm for September, confident in the gradual recovery of all the production and commercial sectors”.
“In any case we continue to look to the future” concludes Raffaello Napoleone “for this reason, Pitti Immagine and Fiere di Parma are committed to constantly monitoring the situation with the aim of identifying the ideal modalities and conditions for introducing Flavor in a new position on the fair calendar”.
“The absence of a suitable climate and audience have forced us to postpone Flavor which still remains a pillar of our development strategy”, reaffirms Antonio Cellie CEO of Fiere di Parma.  “At this time of unprecedented crisis, the “out of home” sector is displaying its incredible resilience; a strength that characterizes both the micro-businesses that are often family-run as well as the global players in the field of supply and distribution.  The Italian food industry is fully aware of the fundamental role played by this channel and intends to support it in every way, in Italy and abroad, because it is the best ambassador for quality food and Authentic Italian Flavor” concludes Cellie.  “It will probably be repositioned at the beginning or the end of 2022, according to the evolution of the scenario, and will be an essential element in the overall relaunch of the sector from a perspective that is shared by all the actors in a valuable high-value chain”.