SUPER 15: interviews with exhibitors
Edition 15
Piera Moretti, Brand Manager, SALCE 197
We found a lot of interest, especially from international buyers.  The level of the exhibitors, independently from the type of product, is high which helps with the selection of the buyers. The event has a contained format, a factor I find to be positive: quality and not quantity.  Even in terms of the contacts it is true that selection is important and it is enough to have the right ones.  We also met buyers in distribution chains from Japan, United States and Northern Europe and, for this reason, we believe that the fair is a great launchpad.
Manuela Carini, Sales Manager Italy, LELO
I was able to get to know lots of new brands at the fair.  I found the selection to be very good with quality products.  The layout was also stunning, the format makes the presentation both uniform and sophisticated at the same time.  The quality of the buyers was very high, we got great feedback, especially from the Italian buyers as well as the English and Spanish ones.  Our objective was to get ourselves known in distribution segments where our product category was not yet present and we were successful.
Rosemary Eribé, CEO and founder, ERIBÉ
Super was a very positive experience.  The size of the fair makes it possible for the exhibitors to get to know each other and makes it easier for buyers to find their way around and discover new ideas.  The layout helps as well because it encourages contact with the buyers.  We worked a lot right from the first day, we were continually taking orders.  The dimension of the event is contained, but the quality of the buyers is very high; we especially wanted to find new clients – we have a showroom for our habitual clients – and we met new Italian, Swiss buyers, especially boutiques that also have more than one sales outlet and we took lots of orders.  The participation was very strategic for us.
Laura Pujol, Co-founder and Brand developer, ZYNE OFFICIAL
The space is fantastic, the atmosphere is excellent and the quality of the brands is very high.  We met buyers, especially Italians, international press and agents from the United States.  We were looking for contacts and it went very well.  The organization was impeccable.  We want to make the brand grow, to get our mission and our values known and to have been chosen to be among the Super Talents was wonderful for us.
Laura Facchetti, Customer Direction, AFTER LABEL
Lots of contacts and interesting clients in the first two days of the fair: in particular we did not expect such high attendance on the Thursday.  We take part in Pitti Uomo with another brand by our company; we have attended three editions of Super with After Label and I can confirm that Pitti Immagine is always synonymous with very high quality.
Gaynor Bongard, founder and proprietor, GAYNOR BONGARD
Super is a very important fair, our favorite compared to other sector events due to the quality of the buyers as well as its internationality.  The location is beautiful, the staff are always kind and helpful, we are used to working very well and always register a good flow of new contacts.
Isabella Clementini, founder and proprietor, I ISABELLA CLEMENTINI

Super is the only fair we take part in, and I was absolutely content with my choice at this edition. Obviously, the figures were rather distorted as a result of the health emergency that broke out in these days, but despite that we met new Italian buyers and confirmed the presence of international clients from Russia and Japan.  The quantity was not high, but there was a targeted attendance of members of the trade.  The fair is very practical, concentrated and easy for buyers.