WUULS (as an Italian would pronounce "wool") is an Italian fashion knitwear brand born in 2019 that designs its products with ethics and aesthetics in mind. We’re a team of people with different backgrounds who share the same vision for the future: redefining the rules of the fashion game. Our mission is to be “More Than Just a Brand”. Wuuls strives for creating timeless, playful and responsible products that are designed applying the principles of the circular economy and reducing environmental footprint. All stages of the supply chain, from design to post consumer life, are integrated to keep value of product over the time and make sure garments do not end their life burnt or in landfill. All products are manufactured and hand finished by traditionally skilled craftspeople in Italy using the highest quality yarns possible and vegetable dyes. In an ever faster and more automated economy Wuuls is happy to slow things down and have focus on well made products.