Originally called Studio Moscow the brand was launched in 2016 by a passionate tango dancer and a fashion designer Nadezda Matyunina. After being unable to find the tango dress she loved , Nadezhda opened a design studio and an atelier to make dancewear which represents her own style. The inspiration is the beauty of the female body,  dancing to a musical rythm, to the heartbit of a big city.

In 2022 the brand is relaunched under the new name Dance Everywear and relocated to Stuttgart, Germany.