INTRODUCING ALTRA: A Radically New Approach To Natural Perfumery
Altra presents a collection of vibrant, nuanced, meticulously blended scents inspired by the coexistence of nature and the man-made world. The five genderless scents represent a new movement in natural perfumery for the modern world - made responsibly in the United Kingdom.
The genderless compositions are always 100% natural, 0% synthetics, vegan, cruelty-free and are housed in refillable glass bottles.
Altra occupies a Profuture® mindset and is leading the charge in sustainable luxury. Altra considers responsible sourcing and production at every phase and is a member of 1% for the Planet. The brand’s Liquid Contour bottle is an object of beauty, designed to be treasured, and is infinitely refillable. The iconic, architecturally inspired boxes are hand-crafted in the United Kingdom from a single sheet of recycled paper.
Pushing boundaries in both the digital and physical worlds, the Altra Universe created by artist George Jasper Stone, showcases five online scentscape films, enveloping consumers in the brand’s otherworldly aesthetic.