Brand Profile
At Vallense, we believe in the art of transformation. Our unique production techniques and expert alchemists transform quality raw materials into captivating scent stories. These scents awaken our senses and become an integral part of our energy field—powerful and invisible to the eye. Our debut collection features three symphonies of scents, each sharing a signature base of earthy, sweet Holy Grass, embodying the essence of freedom through imagination and the joy of dreaming.
Concept
Vallense harnesses unique production techniques to create fragrances that become part of our energy field. Invisible yet powerful, these scents are a modern alchemy, representing the power of transformation. Our ingredients are lovingly and expertly sourced over time from around the world, with our secret ingredient being time itself. Earthy, sweet Holy Grass forms the base notes in a symphony of scents, macerated at length to enhance longevity, wake, and radiance. Our artistry moves to Nature’s rhythm, underpinned by highly specialised knowledge of distillery and extraction.
Energy describes the ability of a system to cause change, and everything in the universe, including particles and objects, is made up of energy. This energy can manifest through vibrations, which occur when an object or substance oscillates around a fixed point. For example, sound waves are vibrations detected by our ears as sound. Similarly, scent is the perception of odour through our sense of smell, caused by molecules in the air interacting with our nasal receptors.
These molecules vibrate at specific frequencies, and our sense of smell interprets these vibrations as different scents. Hence, scent is a form of energy that we perceive through the vibrations of molecules. In the valley of the senses, abundant nature is alive with vibrations—buzzing, pulsing, lapping, rippling, shining, oscillating, waning—like the heartbeat of the world. All is vibration, and energy is what causes change, defining transformation. In our universe, all is energy, all is change, and all is vibration, even scent. When we smell, we detect the vibrations of molecules in the air, interpreting them as different scents.
The Art of Scent Creation
William Borrell, with his deep understanding of alcohol and past adventures as an award winning spirit distiller and entrepreneur, brings a new light to an old métier. His expertise takes us on a sensory journey, sourcing the world’s mysteries, distilling the best ingredients, and macerating them for maximum release.
Nominations:
2025 – “Source” Finalist Art & Olfaction Awards
2024 – “Spirit” Finalist Pure Beauty Awards
2024 – “Spirit” and “Source” British Society of Perfumers Fine Fragrance Award