Traditional Innovation Modernism
The IKIJI logo is based on the tsura-no-kawaume, an image that became popular in the Edo period, which depicts a face on plum petals and means ‘much good fortune’. Our hope behind the logo is for much good fortune to come to those who wear IKIJI. At the root of IKIJI is the word ‘iki’. Historically, ‘iki’ refers to the aesthetic of Edo’s common people. It does not merely refer to visual beauty but a sense of playfulness or even eroticism that can be subtly appreciated among the initiated. Iki can be expressed in diverse ways such as style, behaviour and speech. It is a way of being. IKIJI’s mission is to express this Japanese aesthetic of iki in today's fashion, which is considered a difficult challenge in modern style. Our region has been rich in culture since old times. This rich environment was the context that allowed fine craftsmanship to establish itself and flourish here. Ikiji too was nurtured in this region and its society over many years. We seek to acknowledge this debt by keeping our core activities in the region, supporting the community and helping continue the tradition of craftsmanship in Japan.