'péro' creates simple clothing, utilising indigenous skills and knowledge of ancient textile and clothing traditions of the India and world over. 'péro' means 'to wear' in Marwari which is the local language of Rajasthan.
Most garments are inspired by the local dressing styles that one come across in the remotest of areas. 'péro' recreates and adapts these styles for the modern consumer who seeks a similar aesthetic. at the same time looks for ease, confort and pleasure in their clothes.
The indianess of 'péro' rests in the textile process, where materials pass through the hands of one craftperson to the other, belonging to different parts of India carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique.
The look is not about an age group or season; it is about mindset, a willingness to incorporate the effortless style of the local people in ones attire. It's not simply about standing out or being noticed, it's about building something that people care about and wants to buy.