This season, the world’s key trade fair dedicated to children’s fashions and lifestyle trends will enjoy the cooperation of BOF The Business of Fashion, the leading platform in digital communications about the fashion trade. A special online guide featuring articles and reports published during Pitti Bimbo will be dedicated to the children’s wear market, its trends and the most important manufacturing and retail players. The first article, that will go online on Wednesday, 22 June, will focus on the children’s clothing market; Thursday, 23 June will be dedicated to the leading retailers in the field, and on Friday, 24 June the main topic will be the most innovative brands that are redefining the market.
The BOF - The Business of Fashion project is part of the Special Program for the 2016 Pitti Immagine Fairs sponsored by the Centro di Firenze per la Moda Italiana and made possible thanks to the contribution of the Ministry for Economic Development (Ministero per lo Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE).
Thursday, 23 June, during the Pitti Bimbo 83 opening ceremony (Taste Lounge – Lower Level, Main Pavilion at the Fortezza da Basso), Pitti Immagine will present an award to ten retailers – “the ones to watch” selected by BOF as the stores that represent the new distribution frontier for children’s clothing, accessories and lifestyle complements.
Here are the top 10 children’s fashion retailers BOF has selected as the “ones-to-watch”:
- Smallable (France)
France is a country that is very attentive to the world of children and a key reference for children’s wear. Smallable is an innovative Parisian concept store with a well-articulated and broad range of proposals combining clothing with the whole children’s universe: furnishings, accessories, curious and amusing objects right up to an online magazine.
- Barbara Frères (Germany)
Now in the hands of the second generation of the founding family, Barbara Frères offers top brands and live shopping sessions for a true “in-store experience”. A modern and interesting business model with the sales point in Düsseldorf, it is an example of how a multi-brand can evolve in a positive way.
- Pupi Solari (Italy)
For many years its spaces dedicated to children in Milan and Genoa have been safe style centers for the city and for international tourism. It proposes “good dressing” without dullness, luxury with a twist that is also highly personal thanks to its coherence and research.
- Sayegusa (Japan)
Founded in 1869 and considered the best children’s clothing store in Japan, Ginza’s Sayegusa retails children’s clothing and accessories from the world’s top brands accompanied by a made-to-order clothing service. Impeccable luxury that also extends to the way the store sells its merchandise.
- Shinsegae (South Korea)
According to a recent Euromonitor report, children’s fashions are enjoying major growth on the South Korean market. Shinsegae is a department store that has managed to carve out a leading position for itself as a result of its selection, modern concept, as well as its specific attention to the world of children.
- Katakeet (UAE)
Katakeet is a key player in high-end children’s wear on the UAE market. The retailer offers luxury apparel with a major investment in the local market through innovative projects. Katakeet has two stores, one in Dubai and one in Abu Dhabi.
- Harrods (UK)
With a children’s wear department divided into 11 “Mini Superbrand” areas, Harrods is an important outpost for the greatest names in children’s clothing, thanks also to the enormous number of tourists who visit London. In 2013 and 2015 it received the Children's Department Award.
- Childrensalon (UK)
Founded in Tunbridge Wells (a small town in Kent) this store has developed into a key reference for the online children’s wear trade. In 2015, sales reached 43 million pounds, and the store has 270,000 followers on social networks.
- Neiman Marcus (USA)
Founded in 1907, one of the best-known retailers in the United States, Neiman Marcus is the chain of department stores with one of the biggest presences on the US retail scenario. The children’s wear department offers the world’s top luxury brands.
- Bel Bambini (LA, USA)
A Baby boutique out to capture the celebrities of Los Angeles, Bel Bambini has two stores – one in West Hollywood and the other at Newport Beach. The clientele greatly appreciates the excellent service and sophisticated selection of products for an ideal luxury lifestyle designed with both children and parents in mind.