UniCredit alongside the Pitti Immagine ecosystem

UniCredit is a pan European commercial bank that combines innovation, sustainability and a strong local presence.

Through the UniCredit per l’Italia plan, the bank contributes to the country’s growth and sustainable development by providing communities and businesses with concrete tools to unlock their potential and create long term value.

For this reason, UniCredit has renewed its support for the entire Pitti Immagine ecosystem for the 2025–2027 three year period – from Pitti Uomo to Pitti Bimbo, from Pitti Filati to Taste, as well as e P Summit, Danza in Fiera and Fragranze – events where creativity, enterprise and vision come together to shape the future of Made in Italy.

This partnership is rooted in a shared vision: to promote Italian excellence, support business growth and help tomorrow’s talents along their development paths.

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Enhancing Made in Italy

Fashion, lifestyle, food and innovation are pillars of the Italian economy. By supporting Pitti events, UniCredit helps strengthen the international visibility of Made in Italy and promote a production ecosystem that blends quality, tradition and a strong capacity for innovation.

Supporting the Fashion and Creative supply chain

UniCredit stands alongside businesses across the entire value chain: from yarn and fabric manufacturers to emerging designers and established brands.

We provide:
•    financial solutions for investment and growth
•    liquidity management tools
•    support for innovation and digitalization
•    advisory services for international expansion


Our goal is to turn ideas and creativity into concrete and sustainable development.

Investing in young talent

The future of Made in Italy depends on younger generations. UniCredit supports emerging talent and advanced training programmes such as the CFMI Academy, fostering the connection between skills, creativity and business.
Investing in young people means strengthening the entire production system and creating long term value.

UniCredit people, alongside businesses

At the heart of our commitment are UniCredit’s people: professionals close to companies, ready to listen and provide tailored solutions.

Being a partner of Pitti means being present where the ideas that will shape the future of Made in Italy are born.

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