Interesting and curious brands, selected in collaboration with Little Pop Up Berlin store / concept lab. Found with careful and international research, they are emerging realities, even if small, to which Pitti Bimbo offers a special stage. Starting from this edition, in fact, also The Nest will be staged in the new location of the Archivi, close to the other sections dedicated to research.

APOCALYPTO KIDS

A brand dedicated to children who love to stand out, expressing themselves through their wardrobes, without any fear of sharing their dreams. Strong colors, surprising details, and extraordinary fabrics are tempered by an urban and modern taste, while the streetstyle mixes couture elements.

ARI LONDON

A London-based concept label that unites a luxury vocation with a sustainable approach in a completely original way. Collections where the rediscovery of traditional processes meets up with experimentation. Materials of minimum environmental impact are obtained from recycled products like bottles recovered from the world’s oceans.

HANNAH & TIFF

South-East Asian culture enlivens a collection made with pride and meticulous care in India. Handmade embroidery is applied to contemporary outlines. Delicate pastel colors liven up clean and minimalistic prints. With an ethical approach that supports work and feminine emancipation in the country’s rural areas.

I MARMOTTINI

A label that plays off the combination of classic shapes with ironic highlights and contrasting prints. With the idea that every now and then we must look at the world through the eyes of a child, a team of artisanal experts designs, stitches, and assembles every single piece in Italy with maximum care.

THE CAMPAMENTO

From the North of Spain, the brand develops collections with a timeless style and extreme attentiveness to comfort, while respecting the environment. A positive and dynamic mood that proposes unisex clothes for children aged 1 to 9 years, inviting them to smile and play, and be friends with animals, while loving the planet.

UPA

“Timeless, dreamy and rebellious": the Upa slow fashion brand was founded in 2005 in Ireland. The collections, dedicated to girls aged 2-12 years, favor fine materials like pure silk and linen. The aim of the Lithuanian designer is to create a genuine community rather than just another clothing brand.

COCO AU LAIT

An exclusive collection that combines Spanish tradition with beautiful and vibrant Mexican colors. Statement pieces for kids who want to surprise, without having to sacrifice their freedom to move, run and have fun. Outfits that are naturally minimalistic and exalted by small eccentric details: embroideries, flounces, and vivid prints.

THE NEW SOCIETY

Attentive design meets an ethical vision of fashion. Founded by the Spanish designer and photographer Estefanía Grandío Gayoso, who has already worked with prestigious fashion names, the brand mixes a clever aesthetic vision with extremely high quality fabrics and naturalness for truly wearable cuddles.