The Pitti Special Click

the theme of the Pitti Immagine summer fairs

Something special clicks into place every six months at Pitti Immagine Filati. When the research carried out by the companies and the Pitti team into new projects, events and international names meets the research of the buyers, journalists, influencers and visitors from all over the world. This is The Pitti Special Click, the theme of next fairs which sums up the energy that circulates around the Fortezza and suddenly finds a direction. The Main Forecourt of the Fortezza da Basso will once again be transformed through the set design curated by life-styler Sergio Colantuoni. It will be the biggest layout ever realized at Pitti: a 1000 square meter stilt house will stand in the heart of the Fortezza, creating a circular itinerary, a big ring delimited by large poles with flags that flutter in the wind. A village that becomes a lounge area with white canopied sofas. A place in which to meet, talk, get to know each other, make business contacts and more. The special graphic sign for The Pitti Special Click has been created by illustrator and designer Angelica Gerosa and the theme is also portrayed through the fairs’ new advertising campaign by Emilio Tini, the photographer and artist whose style celebrates Italian creativity and savoir faire.