“Culture and market of niche perfumery in Italy”

The first observatory on the experimental and artistic perfumery sector.

Stazione Leopolda, Conference Room

An economic observatory organized by Pitti Immagine and conducted by HermesLab – a consulting and economic analysis firm - in collaboration with the Centro ModaCult of the Università Cattolica del Sacro Cuore Milano, will weigh up the sector data and present the first study of the economic dimension of the sector and the market in Italy and in Europe.
The first results of the study show that the industry is undergoing rapid growth and businesses are today called upon to face the difficult challenge of exceeding the boundaries of a niche market. A challenge which means going along with the growth of the market and expanding horizons on a global scale without putting at risk the characteristics of identity, creativity and uniqueness –typical of creative industries – that define the sector and have decreed its success.